The company also acquired plant-based nutrition pioneer Vega last month. The lineup includes Neocell, another collagen manufacturer, which the firm acquired in 2017. WM Partners has assembled an impressive portfolio of health and wellness brands. Drawing from lessons taken from the market histories of omega-3s and probiotics, the report forecasts the market for hydrolyzed collage peptides is likely to grow at about 8% CAGR in the 2020-2024 time frame.Īnd SPINS data from the 2020-2021 time frame found that collagen supplements with a beauty claim increased by 64% over the past year, accounting for more than $64 million of an overall beauty from within market valued at more than $107 million. Collagen sales began booming several years ago as the ingredient expanding into sports nutrition.Ī more recent report postulated that the collagen market, for all its growth, is still in a formative stage. In addition to the brisk economic recovery generally, the market for collage products is doing particularly well. The company’s refresh seems to be catching the market at a favorable time. We want to help consumers spend less time worrying about a number, and instead confidently welcome their age, whatever it is, and enjoy what life is really about,” he added. As of the writing of this post, I am only aware of three 100 grass-fed and finished gelatin and collagen brands: Vital Proteins, Perfect Supplements, and Great Lakes. So, for anyone who’s realized they're not 25 anymore, our products provide physical wellness support plus a fresh attitude to flip the script on aging. We don’t think it is something that people should be afraid of,” he said. A lot of the narrative is how consumers can escape aging. “We wanted to take a different perspective than some of the other companies out there. Great Lakes Gelatin Company has been studying the health benefits of collagen (& gelatin) for decades, they truly understand the science behind the products. That is, you’ll consumer collagen for your whole life, and the products can be beneficial in helping consumers to age gracefully. While some other collagen brands are focusing on sports performance or beauty benefits, Burkett said Great Lakes is taking a whole lifestyle approach to collagen consumption.
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